Micro sites
Micro sites
A decent looking web site is an important part of online business. A well designed website that is easy to navigate is an essential part of a successful online business. There are a number of different ways to design a web site depending on what you are trying to market.
A microsite is an individual web page or group of web pages which are used to support, enhance, or supplement the primary or parent website. The main difference between a microsite and the parent site is its focus on one main topic or theme compared to the broader scope of the parent site. Often, microsites are used to target new markets or to create focused content for niche audiences (sometimes geographic specific). Microsites can also be optimized with keywords for better search engine rankings and click-through rates